March 19 - Sany Germany - a division of Chinese construction equipment manufacturer Sany Group - has rebranded as Sany Europe.
Sany says that the name change reflects the company's development from a German company into a European service provider. Sany Europe currently operates in 13 European countries, mainly represented by dealerships.
"The name change is a take-off for a new era. It just didn't reflect who we are any more, and definitely not who we want to be," said Sany Europe managing director Bart Decroos.
"We've also seized this opportunity to improve our corporate identity to further strengthen our brand recognition. We have adapted our logo and soon a new website will be launched with more activities to follow. So look out for Sany Europe, we're stepping up on the international ladder."
