Dubai-based online crane rental service MyCrane has launched its own operations in Saudi Arabia as it expands its presence in the Middle East.
The Saudi Arabian operation will be led by Piet Kraaijeveld, the company’s chief operating officer. His experience in the Middle East includes a number of years working in the UAE, including as sales manager for Mammoet covering the Middle East and Africa, and as a strategic account manager for industrial auctioneer Ritchie Bros.
His first tasks will be to onboard customers onto the MyCrane platform, helping asset owners in Saudi Arabia to register their cranes, and to assist in the recruitment of a network of sales executives throughout the country.
“The future success of the construction industry depends on its ability to adapt and leverage the latest technology, which is where MyCrane has a valuable role to play,” said Kraaijeveld.
Andrei Geikalo, founder and ceo of MyCrane, added: “Saudi Arabia’s 2030 vision and diversification strategy will be a boost to so many different sectors, so our launch in Saudi Arabia was a natural step.”
The launch follows the news that the company secured a substantial investment in a series A funding round to support its next phase of expansion in global markets, including the USA and Saudi Arabia. The multi-million-dollar sum is also being used to accelerate sales and marketing activities, boosting operations in APAC and South Asia, where MyCrane is already active.
That expansion has already seen MyCrane roll out its online crane rental platform to the Indian market.
