September 15 - In support of the old adage that the best time to increase marketing is during a recession, Maximus Air Cargo has appointed of Zed Communications to handle its local and international public relations activities.

The company has provided marketing support services to Maximus for some time and the airline's marketing manager, Thomas Bommer says: "Now Zed has launched its PR division, it's only logical to appoint them for all our communications requirements." 

Maximus Air Cargo currently employs over 150 people and operates a fleet of eight all-cargo aircraft, across the Middle East, Europe, Africa and Asia. 

Editor's note: It is well documented that brands that increase promotional activities during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Talk to us today about cost effective ways in which HLPFI can assist your promotional activities.

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