The British International Freight Association (BIFA) is launching a new educational initiative designed specifically for journalists and other staff working with the media who are newcomers to the freight, shipping and logistics sector.
The course, titled Freight and Customs Fundamentals for Media Executives, aims to bridge the knowledge gap and provide incoming staff with an understanding of the complexities of international trade, freight management and customs procedures. It is being launched in association with the Seahorse Freight Association.
With the rise of supply chain disruptions, sustainability concerns, and technological advancements, accurate and informed reporting has never been more critical.
BIFA said that the freight and logistics industry plays a pivotal role in the global economy, yet its intricacies often remain under-explored in mainstream media. It believes that new course will address this by equipping incoming journalists and staff with the knowledge necessary to provide nuanced and insightful coverage of the sector.
From freight forwarding to Customs regulations, the one-day course will provide a foundational understanding of the logistics landscape. Practical sessions led by BIFA’s experienced industry trainers will provide insight to the everyday challenges of freight and customs operations. Networking opportunities will grant access to key industry players and opportunities to build connections with shipping and logistics experts, BIFA added.
“By launching this course, BIFA and the Seahorse Freight Association aim to empower journalists and other media executives that are new to the sector with useful insights, enabling them to understand, engage and report on our sector with confidence and clarity,” said BIFA’s member services director, Carl Hobbis. “The course is free for qualifying journalists and PR agencies with relevant accounts, with no prior experience in freight or logistics required. Initially, it will be delivered at a one-day in person event at BIFA’s headquarters in Feltham.”
