AAL has chosen the cloud-based platform SEDNA as its email and team collaboration system across its global network of offices.
AAL commercial director Christophe Grammare said: “Before SEDNA, AAL operated multiple platforms to deal with incoming emails and convert cargo enquiries into processable data. We were using two email systems concurrently and an on-premise solution that was proving inefficient in keeping up with our growth curve and volume of inquiries we were handling daily.
“We wanted a harmonised and adaptable cloud-based system that could process and archive large quantities of email in an efficient, organised manner and help us optimise our customer response times and overall service efficiency.”
SEDNA shares emails and other data between teams without individuals having to forward messages. It automatically tracks and displays activity such as who has read or commented on an email, thereby improving transparency. SEDNA also includes a tagging algorithm – tailor-made for AAL – that enables immediate identification, fast processing and retrieval of email.
Dan James, product director at SEDNA, added: “In our experience, chartering and operations teams find traditional email systems lack the functionality and processing capability to efficiently distill and disseminate large volumes of data to complete tasks or provide deeper insights into the performance of individuals.
“Our goal is to provide a solution that enables teams within large global organisations like AAL to stay connected and optimise their productivity.”
