Fabian Reyes has joined Fracht North America as vice president of strategic business development.
Reyes joins with over 30 years of experience in global logistics, having held senior positions across the Americas, transborder USA/Mexico, and Asia, where he was tasked with managing commercial strategy, operations excellence, and supply chain transformation.
His experience includes freight management, contract logistics, IT platform integration, and developing innovative solutions that enhance inefficiency and customer success in industries involving automotive, technology, industrial, and energy.
Reyes will focus on Fracht’s transborder service offerings and commercial development, strengthening market presence, building strategic ties, and delivering tailored logistics solutions to the company’s North American portfolio. “His deep industry expertise, strategic mindset, and leadership will be instrumental in driving business expansion and delivering value to our customers,” said Noel Pekel, SVP customer solutions at Fracht USA.
Last week, Edward Fish joined Fracht North America as senior vice president of EPC industrial projects.
