The Crosby Group has acquired load cell and force measurement equipment manufacturer Straightpoint.

Straightpoint’s David Ayling (left) and Crosby’s Robert Desel at the Straightpoint facility in Hampshire, UK.

The acquisition, effective January 2, 2019, includes Straightpoint's manufacturing facility and headquarters located in Hampshire, UK.

David Ayling, formerly ceo at Straightpoint, will step into a new role overseeing sales, marketing, and product development functions for all load monitoring equipment. He will report to Robert Desel, chief commercial officer at Crosby Group.

Ayling said: “Becoming part of Crosby represents an opportunity to deliver our solutions to more customers and increase the pace of our innovation.”

Desel added: “Straightpoint’s position as a leader and innovator in load measurement and monitoring, and the opportunity to integrate its technology into our already strong portfolio, made this a compelling addition to Crosby.

“The acquisition is focused on growth. Straightpoint is already a force in the marketplace and as part of Crosby we can position its products and expertise closer to the point of use and increase the pace of innovation.”

While the Crosby Group is a leading manufacturer of accessories used in lifting and rigging, Ayling confirmed that Straightpoint would maintain its commitment to non-rigging markets, such as the weighing sector.

The value of the transaction was not disclosed.

www.straightpoint.com

www.thecrosbygroup.com

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